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Hope Kitchens and Interiors

Context

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Intro

Hope Kitchens and Interiors is an independent kitchen and interiors studio in Aberaeron, West Wales. Founder Isabel Hope spent over a decade on high-end London projects before coming home to Ceredigion. We built the brand and the website for her new studio.

The brief

Isabel came to us with a new business, an early logo and a showroom about to open. Her clients are homeowners aged 45 to 60, often retired couples settled in West Wales. Most local rivals were male-led, and she wanted a brand that stood well apart from them. She asked for something elegant, boutique and trustworthy that would never feel dated. The site also had to show her full range, from kitchens to fitted furniture, bedrooms and flooring.

What we did

We started with four logo concepts built around hope, craft and a sense of place. Isabel chose the star monogram, an H with a guiding star set inside a circle. We paired it with navy and champagne gold, Gill Sans type and a gold lattice pattern. Then we showed the identity at work on signage and stickers. Last, we built her website on WordPress, with the brand carried through every page.

Visual identity

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Logo

Hope Kitchens and Interiors logo in black on white, a star monogram H beside the Hope wordmark
Hope star monogram logo mark in champagne gold on navy
Stacked Hope Kitchens and Interiors logo in navy on a sand background

Palette

White

#FFFFFF

HSL: 0, 0%, 100%

RGB: 255, 255, 255

Navy

#0F2B41

HSL: 206, 63%, 16%

RGB: 15, 43, 65

Sand

#CAB483

HSL: 41, 40%, 65%

RGB: 202, 180, 131

Typography

Gill Sans

Regular
body
Medium
headings
Display · 32-67px

The quick brown fox jumps over the lazy dog

H1 · 31-54px

The quick brown fox jumps over the lazy dog

H2 · 25-34px

The quick brown fox jumps over the lazy dog

H3 · 16-22px

The quick brown fox jumps over the lazy dog

Body · 15-18px

The quick brown fox jumps over the lazy dog

Small · 12-14px

The quick brown fox jumps over the lazy dog

Application

Hope Kitchens and Interiors shop sign in gold lettering on a navy fascia above a showroom window
Round gold sticker with the Hope star monogram on navy textured paper

Website and design

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The new site

Hope Kitchens home page on a laptop against the brand's gold lattice pattern
Pages from the Hope Kitchens website laid out around a laptop showing the home page

Responsive

Hope Kitchens website on a phone, open at the heading “Crafting kitchens that feel like home”
Hand holding a phone showing the Hope Kitchens home page in a café
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