The VA Agency

The VA Agency matches UK professionals with assistants it picks by hand. Twenty years as an executive assistant in London sit behind it. The business started after the founder had her son and wanted her own time back.

The VA Agency came to us for a brand and a website. The site was on Wix. Its clients bill £200 an hour and upwards, and the old site did not look like it belonged to them. The brief was high end and respected, without losing the part where you can just ring them. What the business sells is relief.

Brand came first. We wrote the positioning and the story, landed on the caregiver archetype, and gave the business the line More Time, More Freedom. Then the logo, the colours, the type and the asset set. The site followed, designed and built on WordPress and moved off Wix, ten pages and change, one for every service. Copy written around what its buyers actually type into Google. We host it, and we have not stopped working on it since.