Keys 4 Cars

Keys 4 Cars is a mobile auto locksmith based in Northfleet, Kent. They cut, programme and repair car keys at the roadside, day or night, across Kent, London and the South East. We rebuilt the brand and the website so both matched the service they give.

Keys 4 Cars asked for a brand refresh and a new website to match. The business also planned to move into home locksmith work, so the identity had to stretch to a second service. The old site ran to over 100 pages, and its rankings needed to survive the move. Its copy was thin, with no story, no clear call to action and no sign of the people behind the van. Rivals across Kent looked the same, with a car and a key fob on every logo. So the job was to stand apart locally and keep every page Google already knew.

We started with strategy. A review of three local competitors, and of the drivers who search in a panic, set the positioning and the tone. Then we built a new identity and carried it onto the van livery and business cards. Last, we rebuilt the site on WordPress and moved the SEO across page by page.