Hiikuss Hair Studio

Hiikuss Hair Studio has run on Camberwell Road since 2003. Twenty years of Afro and mixed hair work, and a client list that keeps coming back. We rebuilt the brand and the website so both read at the level of the service.

Hiikuss asked for a logo refresh that regulars would still recognise, and a rebuilt website. The rankings the old site had built needed to hold, then climb. The salon wanted more bookings and a higher average spend. Underneath the ask, it was charging below salons doing the same standard of work. A 2003 logo and a 2018 site set the price expectation before anyone read the service list. So the job was perception first, and every change had to carry the old SEO across.

We ran the strategy first, then the identity, then the build. A review of the local market set the positioning, the messaging and the tone. We redrew the logo so regulars would still recognise it. Then we rebuilt the site from scratch on WordPress and carried the old SEO across page by page.